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AT

Alex Thornton

Customer delivery and service design leader specializing in operational insight

Sydney, AustraliaActively looking

I work at the intersection of customer delivery, service design, and operational insight, helping organisations understand how work really gets done. With deep roots in travel and aviation, I use structured discovery, interviews, workshops, journey mapping, and workflow analysis to turn tacit knowledge into practical recommendations and measurable improvements. I have led complex, multistakeholder engagements for major APAC enterprises including Qantas Airways, Cathay Pacific, Malaysia Airlines, China Airlines, Hawaiian Airlines, Fiji Airways, Virgin Australia, Aircalin, Solomon Airlines, Jetstar, Flight Centre Group, Scoot, and Tigerair Taiwan. I helped BermudAir address operational challenges through an IROPS Audit, improving passenger and employee experiences, and generated or supported more than $3 million in annual revenue through insight-led delivery, operational analysis, and trusted client relationships. As Founder of Epalithia.com and Customer Success Manager at 15below, I lead end-to-end discovery and delivery engagements, analyse customer usage and feedback, facilitate stakeholder alignment, and connect platform capability with operational execution and customer outcomes.

Experience

1L

Customer Success Manager (PartTime)

15below Limited

Oct 2025 – Present

Sydney, AustraliaPart time

I own customer delivery from onboarding through value realisation, working hands-on with clients to understand how work gets done. I partner with commercial and delivery teams to scope engagements, define priorities, and adapt to evolving customer needs. I analyse usage data and qualitative feedback to identify adoption gaps and improvement opportunities, and facilitate workshops to map workflows and align stakeholders on next actions.

Customer successCustomer onboardingValue realisationEngagement scopingUsage data analysisQualitative feedback analysisWorkshop facilitationWorkflow mappingStakeholder alignment
E

Founder

Epalithia.com

Jun 2025 – Present

I lead end-to-end discovery and delivery engagements for travel and services organisations seeking to improve operational clarity and experience outcomes. I design and conduct structured interviews with frontline staff and leaders, capture tacit knowledge about decision-making and process execution, and translate qualitative insight into journey maps, process artefacts, and prioritised recommendations. I apply human-centred and systems-thinking approaches to diagnose inefficiencies and opportunities for improvement.

DiscoveryStructured interviewsTacit knowledge captureJourney mappingProcess mappingPrioritisationHuman-centred designSystems thinkingOperational analysis
1A

Regional & Commercial Account Manager

15below Australia Pty Ltd

Jun 2012 – Oct 2025

Sydney, Australia

I led complex, long-running client engagements across APAC as the primary delivery and relationship owner for senior stakeholders. I identified and drove follow-on opportunities by linking delivery outcomes to broader operational and transformation needs. I collaborated with distributed teams across regions to deliver consistent outcomes in low-structure, fast-moving environments and supported more than $3M in annual revenue through insight-led delivery, operational analysis, and trusted client relationships.

Account managementClient deliveryStakeholder managementAPAC enterprise engagementsRelationship managementCommercial developmentOperational analysisTransformation consultingDistributed team collaboration
1L

Business Analyst & Project Manager

15below Ltd

Sep 2010 – Apr 2011

Full time
IH

Contractor

Intercontinental Hotels Group

Jul 2010 – Aug 2010

London, UKContract
OW

Operations Project Manager

Orbitz Worldwide

Feb 2006 – Nov 2009

London, UKFull time
AS

Performance Improvement Manager

Ambulance Service

Aug 2004 – May 2005

UKFull time
OL

Fulfilment Executive

Opodo Ltd

May 2001 – Mar 2004

London, UK; Paris, FranceFull time
OL

European Fulfilment Executive

Opodo Ltd

May 2001 – Mar 2004

Berlin, GermanyFull time
LG

Key Account Sales Support

Lufthansa German Airlines

Feb 1998 – May 2001

UKFull time
BM

Ticket Sales & Reservations Agent

British Midland Airways

Sep 1993 – Feb 1998

UKFull time
RE

IATA Ticketing Agent

RCI Europe Ltd.

Aug 1991 – Aug 1993

Kettering, UKFull time
GA

Aircraft Cleaner

Gatwick Airport

Mar 1988 – May 1988

UKFull timeOn-siteFound another way

Education

BU
Bournemouth University

Business & Finance for Tourism

BC
Brighton College of Technology

Computer Studies

CU
City University London

Masters Of Science, Air Transport Management

IU
IDEO U

AI x Design Thinking

IU
IDEO U

Human-Centred Service Design

R
RMIT

Customer Experience Strategy & Design

R
RMIT

Digital Leadership

Skills

Customer deliveryCustomer successService designOperational analysisBusiness analysisProject managementDiscoveryProblem structuringStructured interviewsTacit knowledge captureJourney mappingService blueprintsWorkflow analysisHuman-centred designSystems thinkingStakeholder facilitationExecutive communicationRequirements engineeringOperational transformationAccount managementWorkshop facilitationRevenue generation

Languages

English
Native or bilingual proficiency
Greek
Native or bilingual proficiency
British Sign Language
Limited working proficiency