Social Media Executive/ Senior Social Media Executive

Job Description

As a Social Media Executive, the successful candidate will be part of a dynamic team that leads community management for Singapore Airlines’ official social media channels, engaging new and existing customers, and helping to cultivate brand advocates across the broader social web.

He/she will be required to work 12-hour shifts, up to four times a week, to ensure 24/7 monitoring of social media channels.

Key Responsibilities

• Community management of Singapore Airlines’ social media channels including Facebook, X, Instagram, LinkedIn, TikTok, and YouTube. This includes responding to day-to-day queries and interactions with fans in a timely manner
• Influence positive public perception through online customer engagement
• Provide touchpoint for customers to share feedback on Singapore Airlines’ products and services and have their queries answered
• Vetting of daily social media posts
• Monitor sentiment of key issues or campaigns, analyse social media data, and share learnings to improve Singapore Airlines’ products and services and customer experience
• Finding new ways to surprise and delight customers to build brand loyalty
• Stay up to date with current social media trends
• Any other duties as assigned

Requirements

• A Bachelor's degree in Mass Communications or a related field.
• At least one to two years of working experience in communications, public relations or social media. Fresh graduates are also welcome to apply.
• Experience with social media management platforms and social analytic tools will be an advantage.
• Strong verbal and written communications skills
• Data analytical skills.
• Able to read in between the lines and think outside of the box
• Able to size up situations and identify issues or service lapses quickl.
• Comfortable working independently, able to multi-task and think on their feet with minimal guidance
• Highly motivated and find satisfaction in turning around negative experiences into positive ones for our customers
• Possess natural warmth, empathy, teamwork, conscientiousness, and a high level of emotional intelligence
• Good understanding of social media community management

We thank all candidates for your interest in Singapore Airlines, and regret that only shortlisted