Rex has its roots firmly in the bush and in regional Australia. Its tagline boldly affirms that ‘Our Heart is in the Country’.
Rex was established from a belief that the bush needs and deserves an air service of quality that provides good connectivity between regional centres and capital cities at affordable prices.
PARTNERING THE BUSH
Rex, because of its heritage, has decades of experience of service to the bush and understands the needs of regional Australia. Often it co-invests with the local communities to develop ways to start or nurture marginal routes that would otherwise not have any air service.
KEEPING FARES AFFORDABLE
Rex understands that all Australians, particularly those living in regional communities, need access to affordable air travel.
BEING ON TIME
Rex believes its customers view its services not merely as a seat on a plane but as a saving on precious time. Rex understands many passengers fly because they want to save the time they would have to otherwise spend driving or taking the train. An airline’s performance can be measured in different ways, but a key performance indicator is simply this: ‘how often does an airline arrive and depart on time?’ In this respect, Rex believes that its record speaks for itself. To view the Rex On Time Performance, please see here.
SERVING WITH OUR HEART
Rex is often complimented on the warmth and hospitality of its front line staff. The Company considers this is because its staff are committed to and enjoy their work, feel part of a “family” culture and subscribe to the Company’s values. Another important factor is that Rex maintains bases in regional communities where many of its staff grew up and live. In other words, they serve the communities they know and can recognise and welcome many passengers as friends. As a result, Rex believes that although it is formally headquartered in Sydney, it is often viewed as being a part of many of the regional communities it serves.