Marketing Executive

About the Company

The HMC Group has extensive aviation, tourism, and accommodation operations across some of the most iconic regions of Australia. Its aviation brands include Nexus Airlines — Western Australia's newest regional airline; Aviair — one of Australia's largest and leading fixed wing general aviation operators, operating charter, scheduled services and scenic flights throughout the Kimberley and Pilbara regions; HeliSpirit — tourism helicopter services across the Kimberley, Pilbara and Goldfields regions; and the Australian Helicopter Academy, providing commercial helicopter pilot training.

About the Role

HMC Group is seeking a Marketing Executive to join the team in Perth, providing support across campaign and content development activities across the group, with exposure to various businesses and regular travel across Western Australia.

Key Responsibilities

• Coordinate tactical and targeted consumer-related campaigns and visual assets to promote HMC's unique selling points
• Provide support in the design and production of marketing and display collateral across customer touchpoints
• Create compelling visuals and liaise with an external graphic designer where appropriate
• Ensure all local material is current by maintaining collateral, signage and displays, as well as image and video libraries
• Oversee digital media platforms including publishing posts, stories, and responding to messages and reviews
• Assist in the formulation of digital marketing strategies and implementation of content initiatives to increase brand awareness
• Track and report on the growth of social media platforms and digital marketing campaigns
• Oversee the HMC Group email marketing databases

Essential Requirements

• At least 3 years' experience in a similar role
• Proven experience in developing, writing and executing briefs and requirements documents to meet business objectives
• A successful track record in implementing integrated creative marketing strategies to meet KPIs
• Strong interpersonal skills with experience liaising with external agencies
• Flexibility to travel to company bases as operationally required
• Hold a current motor vehicle driver's licence

Desirable

• Graphic design and photography skills with proficiency in Adobe Creative Suite or Canva

How to Apply

Please submit a cover letter and resume outlining your relevant qualifications and experience. No agency applications will be considered.